Circus Circus Reno Midway Renovation
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A Whimsical Transformation
The Circus Circus Midway was reimagined with a whimsical European flair, transforming it from its traditional American circus roots into a vibrant spectacle for both adults and kids. With dazzling performances, exciting entertainment, and games of chance, the venue now evokes a sense of wonder like never before.
Seamless Renovation in Action
PB’s team members collaborated with Circus Circus facility managers and One Studio D+A on this exciting renovation, carried out while the resort-casino was in full operation. Careful planning ensured the upgrades were completed without disrupting daily business or diminishing the hotel and gaming guest experience. The Midway’s games were carefully protected from dust and debris during construction. We ordered and staged materials ahead of time, allowing the renovation to flow smoothly and efficiently. The innovative, color-blocked vinyl flooring selection adds energy to the venue. The design team won a national award for this installation.
An Immersive Guest Experience
Today the revamped stage area offers better visibility from multiple vantage points, allowing a wider audience to enjoy the magic. The expanded space is more welcoming, making it easier for guests to fully immerse themselves in the show. Guests can also enjoy new games, get their face painted, and capture fun memories with photo opportunities.
